Top 5 Fashion Games in the US: Q4 2021 Performance Review

The fourth quarter of 2021 saw notable performances from the top fashion games in the United States. Data from Sensor Tower reveals trends in weekly downloads, revenue, and active users for these leading apps.

Project Makeover from Magic Tavern, Inc. experienced a steady increase in weekly revenue, peaking at approximately $2.8M in the final week of December. Weekly downloads showed an upward trend towards the end of the quarter, reaching 321K in the week of December 27, while weekly active users rose from 1.27M to 1.32M throughout the quarter.

Crowdstar LLC's Covet Fashion: Dress Up Game saw a significant spike in weekly revenue, hitting $792K in early November. Its weekly downloads also saw an increase, peaking at 32K in the last two weeks of December. The app maintained a consistent number of weekly active users, fluctuating around 260K.

Love Nikki-Dress UP Queen by Galaxy Play Technology Limited showed varied revenue trends, with a high of $574K in early November. Weekly downloads saw a noticeable rise, reaching 19K in the first week of December. Active users remained relatively stable, hovering around 240K and ending the quarter at 207K.

RuPaul's Drag Race Superstar from Eastside Games demonstrated impressive growth since its release in late October. Weekly revenue increased significantly, peaking at $293K in the week of December 20. The app’s weekly downloads were highest in its launch week at 106K and settled around 30K by the end of December. Weekly active users peaked at 125K in mid-November and ended the quarter at around 91K.

Finally, Pocket Styler: Fashion Stars by Nordcurrent UAB saw steady revenue growth, reaching $166K in the last week of December. Weekly downloads fluctuated, peaking at 84K in the week of December 20. Active users saw an increase towards the end of the quarter, from 91K to 126K.

For more detailed insights and data, visit Sensor Tower.